Top five experiential stories of the week

Krispy Kreme, Haribo and The BFG made it into our roundup of the most read stories in the past week.

Kreme Kreme's pop-up was the most popular story of the week
Kreme Kreme's pop-up was the most popular story of the week

Krispy Kreme to open 'Hole in the wall' pop-up

News that Krispy Kreme was to launch a temporary outlet within its Holborn store in London with an unnamed 'iconic hazelnut spread' was the most popular story of the week. Open from 9-21 May between the hours of 8am and 8pm, the 'Hole in the wall' serves the brand’s latest creation, which is to combine Krispy Kreme’s famous doughnuts with a hazelnut spread. 

In pictures: Haribo's 3D street art activity at Westfield London

The picture gallery showed Haribo’s 3D street art, which was made using 7,000 pieces sourced from its Tangfastics range. The brand commissioned artists from 3D Joe & Max for the activity, which saw its sweets emerge from a party popper. It took more than 40 studio hours to create, and it was completed in front of a live audience.

Spielberg to bottle dreams to celebrate The BFG launch

Film director Steven Spielberg and actors Mark Rylance and Maisie Williams were revealed as some of the celebrities who will be bottling their dreams in giant glass jars, to celebrate the launch of new film The Big Friendly Giant. To celebrate the release of the movie, based on the Roald Dahl book, the activity will see the dreams of personalities reflected in sculptures and placed in 1.8 metre high jars. These will form part of the BFG Dream Jar Trail, which will run between 8 July and 31 August 2016.

In pictures: Fiat teams up with One For The Boys for Masquerave Ball

Fiat activated at the One For The Boys 'Masquerave Ball' at the Troxy, in London, on Saturday (30 April), as part of its sponsorship of the charity event. The evening of music and entertainment, hosted by Hollywood actor and chairman of the charity Samuel L Jackson, was held in order to help drive awareness of cancer among men, with guests asked to dress in masks and their interpretation of black tie.

Jeep expands Tough Mudder activity with new pop-up area

Jeep announced its sponsorship of the 2016 UK Tough Mudder events, which kicked off between 30 April-1 May. The automotive brand devised the new Jeep Fest Service Station for this year’s event series, which will see a live DJ play tracks designed to motivate participants, and war paint will be available. 

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