Top five experiential stories of the week

Estrella, Tropicana and Sky Atlantic and Game of Thrones activity made it into our most read story roundup of the past week.

The Estrella pop-up will be modelled on Barcelona's famous La Boquiera Market
The Estrella pop-up will be modelled on Barcelona's famous La Boquiera Market

Estrella to bring Spanish market to London

The news that Spanish beer brand Estrella was to open a pop-up version of Barcelona’s La Boqueria Market at London’s Old Spitalfields Market today (29 April), was the most popular story of the week. It will be open for four days and offer consumers the chance to try a range of traditional Spanish food and drink, including tapas style dishes.

Tropicana’s juice dispensing billboard

Shoppers at Westfield London have been able to help themselves to a sample of Tropicana’s orange juice from a special digital billboard this week. Launched yesterday (28 April) and open until tomorrow (30 April), the activity has been devised as part of a campaign designed to educate consumers about the nutritional benefits of 100% orange juice.

Sky Atlantic and Game of Thrones

The musicians can be found within London's Waterloo and Liverpool Street stations

Sky Atlantic surprised commuters at London’s Waterloo and Liverpool Street Stations this week (25 April) with a Game of Thrones orchestra. Marking the return of the television series to the channel, the four-piece bands played the programme’s theme song, and some performances were streamed via Periscope.

Premier's BFG birthday cake stunt for the Queen

Agency Premier placed a giant birthday cake outside Windsor Castle last week, in celebration of the Queen’s 90th birthday. The activation was actually designed to promote Steven Spielberg’s forthcoming film The Big Friendly Giant, which is an adaptation of Roald Dahl's The BFG. In the books, the BFG visits Buckingham Palace with main character Sophie for a breakfast with the Queen.

Lush’s next perfume-installation

Lush Cosmetics has revealed the second phase of its Gorilla Perfumes installation, with the latest to focus on two fragrances from Gorilla Perfumes' Volume 3 collection: The President’s Hat and Stayin’ Alive. Located within the Gorilla Gallery in the basement of Lush's Oxford Street store, the activity promises to immerse visitors in the individual stories behind each fragrance.

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