Top five experiential stories of the week

Airbnb, Secret Garden Party and Ben & Jerry's feature in our most read stories of the past seven days.

Three applicants will have the chance to stay a night in the submerged bedroom surrounded by 35 sharks
Three applicants will have the chance to stay a night in the submerged bedroom surrounded by 35 sharks

Airbnb’s underwater experience

Consumers have the chance to sleep with sharks in an underwater bedroom thanks to a new link-up between Airbnb and Aquarium de Paris. The lucky individuals will have the chance to stay for one night in the room, located in the aquarium’s shark tank, with the experience to include a tour of the venue and tank-side meal.

Secret Garden Party’s water fight

The water fight event will take place on 1 May (@SecretGardenHQ)

Summer festival Secret Garden Party is to host a space-themed water fight at a secret location next month. Taking place on 1 May, two teams will battle it out in the Universal Water Fight Championships, with the theme coinciding with that of the festival this year - The Gardeners Guide to the Galaxy.

Suntory’s cherry blossom installation

The activity aims to re-create Japan's 'Sakura' season

Japanese brewing company Suntory teamed up with London-based Japanese restaurant group Roka to bring the country’s cherry blossom, or Sakura, to the capital. A special installation has been set up with the Shochu lounge at the restaurant’s Charlotte Street site, featuring handcrafted cherry blossom trees. Bespoke cocktails have been created for the occasion, each containing Suntory’s Hibiki Japanese Harmony whisky product.

Hive’s VR experience at Gadget Show Live

Attendees will experience a home that is controlled by Hive’s smart products

British Gas’ smart technology offshoot Hive is giving consumers the chance to view a house of the future, via an immersive virtual reality experience. Taking place at Gadget Show Live, which runs till 3 April, the activation enables consumers to see how Hive’s smart products can be used to control elements such as heating.

Ben & Jerry’s ‘give a fudge’

Ben & Jerry's is encouraging Londoners to vote by offering them free ice cream (

Ice cream brand Ben & Jerry’s is hoping to encourage voting amongst young Londoners by promising them free ice cream. It has teamed up with civil rights group Hope Not Hate to host a series of events within the London boroughs most affected by low voter registrations. Those who register to vote in the London Mayoral Election will receive a free scoop of its Chocolate Fudge Brownie ice cream, which will be temporarily named ‘Give a Fudge’.  

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