Top five experiential stories of the week

Adidas' Shoreditch pop-up, HBO's embroidery stunt and Dr. Oetker's giant chocolate bunny top our list of the most popular experiential stories this week.

Future House held a series of live music events and workshops during its six-day run
Future House held a series of live music events and workshops during its six-day run

Adidas’ Future House pop-up

News of Adidas Originals' Future House pop-up in Shoreditch was the most read story this week. The space, which was open for six days, sought to celebrate creativity with a selection of live music and workshops on offer throughout the day and night. Its opening party on 17 March saw performances from rapper Joey Bada$$ and Radio 1 DJ Annie Mac. 

HBO’s Game of Thrones embroidery

To mark the release of Game of Thrones season five on Blu-ray and DVD, HBO unveiled a 6m x 4m embroidery of the programme's massacre of Hardhome scene in London. The 3D work, which took 30,000 hours to complete, was created in partnership with the craft community around the UK, including the Embroiderers' Guild and the Royal School of Needlework.  

Dr. Oetker’s giant chocolate bunny

Dr. Oetker kicked off the many giant Easter activations last week with an eight-foot bunny made entirely of chocolate. The creation was debuted in London’s Potters Fields Park, and also visited Manchester. It took specialist baker Juliet Sear more than 110 hours and 450 kilograms of Dr. Oetker’s Fine Cooks’ Chocolate to make.  

Thomas Cook Airlines’ Fantasy Flight

Thomas Cook and digital marketing agency Catch have created a 360 degree YouTube video, where consumers can try out its refurbished Airbus A330 aircraft from their cardboard virtual reality headset. Those who find clues hidden in its premium and economy cabins can win a trip to LA, two pairs of long-haul flights or a 360-degree camera. 

Uniqlo’s rooftop giveaway

Uniqlo celebrated the re-opening of its flagship London store, 311 Oxford Street, with a giveaway on its rooftop. Prizes up for grabs included a dinner for two at The Shard and a champagne reception on the London Eye. The building now houses all of the brand’s product lines, while the third floor has been transformed into a new event space named The Wearhouse.

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