Bakery brand Greggs unveiled a sleep-based activation on London’s South Bank earlier this week. Giant branded takeaway coffee cups were placed on the ground for people to climb into and have a kip after sampling a free coffee - testing the theory that a power nap after a dose of caffeine can increase energy levels. The stunt was devised to promote the brand's new flat white coffee. Check out Event's interview with Fiona Mills, brand communications manager at Greggs about the activity.
The UK’s largest Monopoly board is set to takeover London’s Trafalgar Square next month (2-3 April), as part of the first London Games Festival. Passers-by will be encouraged to complete a lap of the life-size board, as well as snap a selfie in front of it.
HBO unveiled a giant chocolate egg in Selfridges’ department store in London this week, to celebrate the launch of Game of Thrones: The Complete Fifth Season on Blu-ray and DVD. The giant chocolate dragon’s egg weighed in at 15kg and stood at 55cm tall. It was created by chocolatier Melt and took 25 hours to create.
Shopping centre brand Intu launched its multi-sensory Style Garden experience at Intu Lakeside and Intu Chapelfield yesterday (10 March). It has been designed to showcase the new spring/summer fashions available at Intu's centres, and features a digital installation and live fashion show ‘with a difference’. The garden will make its way to all 15 of Intu’s centres throughout March and April.
Japanese beer brand Asahi launched its super slow-mo photo booth at The Old Truman Brewery last week. The booth can hold up to four people at a time and captures a cinematic slow motion video which can be shared on social media. It has been created to look like a pint of Asahi, and features special effects such as a jet of malt-infused condensation, and 100 ping pong balls launching into the air to mirror the bubbles found in beer.
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