Top five experiential stories of the week

Pringles, Secret Cinema and Cadbury feature in our list of the most read experiential stories of the past week.

Ticket winners will get the chance to meet Olly Murs at the exclusive Pringles branded concert
Ticket winners will get the chance to meet Olly Murs at the exclusive Pringles branded concert

Pringles and Olly Murs

Pringles has kicked off its 25th birthday campaign, with celebratory activity to include an exclusive gig with singer Olly Murs. Fifty fans will have the chance to win a pair of tickets to the performance on 19 May, as well as meet Murs. The campaign comprises in-store, digital, TV and radio, with promotional videos featuring the singer to trail online.

Secret Cinema in pictures

Hanson Leatherby

Images from Secret Cinema’s latest offering has aroused interest among readers, however the name and theme of its latest production still remains a closely-guarded secret. The photos feature scenes that appear to have been inspired by the Cold War period, with attendees dressed in military uniforms.

Cadbury’s easter campaign

The new campaign features the mysterious purple-clad Easter Bunny

The news that confectionery brand Cadbury was to launch it easter campaign got chocolate lovers everywhere excited. The £6m campaign has already seen a stunt in Loch Ness, Scotland, with three giant purple eggs placed in the lake, resembling the humps of the mysterious sea creature. More than 300 easter egg hunts have also been planned at The National Trust and The National Trust Scotland’s properties as part of the brand’s partnership with the charity.

Candy Crush bouncy castle opens

Singer and presented Alesha Dixon launched King Digital Entertainment’s Candy Crush bouncy castle on the South Bank this week. The multi-sensory Bouncingham Castle is for adults only and comprises hundreds of pink and green blocks which emit the smell of raspberry jelly. The stunt has been devised to promote its new Candy Crush Jelly Saga game.

Bobbi Brown’s birthday tea

The pair-up includes an afternoon tea experience and a new shade of lipstick

Bobbi Brown Cosmetics has launched a branded afternoon tea experience to celebrate its 25th anniversary. The brand has teamed up with Balthazar in Covent Garden, London to create the teatime treat, which will be available to sample until 29 September. Creations will include confections modelled on the most popular items from its range, including a chocolate and blackberry Sachertorte in the shape of the Long-Wear Gel Eyeliner.

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