Top five experiential stories of the week

Virgin Trains, SSE and Aunt Bessie's were among the brands making the most read story list of the past seven days.

Fred Sirieix, from Channel 4's First Dates, will be the host in the Virgin Trains love carriage
Fred Sirieix, from Channel 4's First Dates, will be the host in the Virgin Trains love carriage

Virgin Trains’ love carriage

While it might sound a bit cheesy - but then again isn’t most Valentine’s Day related stuff? - Virgin is hoping its single travellers will find that special someone on the train on Sunday (14 February). In a bid to provide a unique speed dating experience, Virgin Trains is turning one of its carriages into a romantic setting with music and roses.

SSE asks Who Are You?

Passers-by were in with a chance of winning tickets to The Who's sold out show (picture credit: Daniel Lynch)

Energy brand SSE landed a giant alternative version of the popular board game Guess Who? at London’s Waterloo train station this week. Called Who Are You? the game was devised to promote a one-off show by rock legends The Who, taking place at the SSE Arena, Wembley tomorrow (13 February). Participants in the game had the chance to win tickets to the concert.

Aunt Bessie’s giant wedding cake pudding

Adam Nicholson and Becca Piwinski will showcase the cake at their wedding in Yorkshire (Tom Maddick)

Yorkshire pudding brand Aunt Bessie’s has created an unusual kind of wedding cake for one couple’s special day - a three tiered creation made from roast dinner favourites. The Yorkshire pudding cake was created in celebration of National Yorkshire Pudding Day, with Adam Nicholson and Becca Piwinski winning the competition to present the dessert at their wedding. A gravy fountain will also be available for the big day.

Calvin Klein’s perfume container

As part of the launch of its new unisex fragrance, CK2, Calvin Klein positioned an experiential shipping container in Camden Lock Place in London last Saturday (6 February). It featured digital screens on the outside, showing images from the fragrance’s new ad campaign, while inside visitors could check out a giant version of the CK2 bottle, decorated in neon lighting. The container also featured a backlit wall of the fragrance, and a retail area where people could pick up their own bottle.

Dior treasure island and the Fabulous Fund Fair

Last year's Fund Fair took place at the Roundhouse

The likes of Dior, Dom Pérignon and Louis Vuitton will be taking part in the Naked Heart Foundation’s Fabulous Fund Fair in London later this month. The brands will be creating charity activations in order to raise money for children with special needs. Attractions include Dior’s treasure island, Louis Vuitton’s pop a balloon challenge, and the Givenchy tattoo parlour.

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