While it might sound a bit cheesy - but then again isn’t most Valentine’s Day related stuff? - Virgin is hoping its single travellers will find that special someone on the train on Sunday (14 February). In a bid to provide a unique speed dating experience, Virgin Trains is turning one of its carriages into a romantic setting with music and roses.
Energy brand SSE landed a giant alternative version of the popular board game Guess Who? at London’s Waterloo train station this week. Called Who Are You? the game was devised to promote a one-off show by rock legends The Who, taking place at the SSE Arena, Wembley tomorrow (13 February). Participants in the game had the chance to win tickets to the concert.
Yorkshire pudding brand Aunt Bessie’s has created an unusual kind of wedding cake for one couple’s special day - a three tiered creation made from roast dinner favourites. The Yorkshire pudding cake was created in celebration of National Yorkshire Pudding Day, with Adam Nicholson and Becca Piwinski winning the competition to present the dessert at their wedding. A gravy fountain will also be available for the big day.
As part of the launch of its new unisex fragrance, CK2, Calvin Klein positioned an experiential shipping container in Camden Lock Place in London last Saturday (6 February). It featured digital screens on the outside, showing images from the fragrance’s new ad campaign, while inside visitors could check out a giant version of the CK2 bottle, decorated in neon lighting. The container also featured a backlit wall of the fragrance, and a retail area where people could pick up their own bottle.
The likes of Dior, Dom Pérignon and Louis Vuitton will be taking part in the Naked Heart Foundation’s Fabulous Fund Fair in London later this month. The brands will be creating charity activations in order to raise money for children with special needs. Attractions include Dior’s treasure island, Louis Vuitton’s pop a balloon challenge, and the Givenchy tattoo parlour.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.