Top five experiential stories of the week

Cadbury, Sipsmith and Marriott feature in our most read stories of the past week.

The Cadbury experience will be located on Greek Street in London's Soho
The Cadbury experience will be located on Greek Street in London's Soho

Cadbury Creme Egg pop-up

Creme Egg fans are rejoicing at the news that Cadbury is to create a pop-up to celebrate the seasonal product. The experience is set to be located on Greek Street in Soho, London, and will run from 22 January for seven weeks.

Harrods and Liberty installations

London Collections Men autumn/winter 2016 is taking place from 8-11 January

High-end department stores including Harrods and Liberty created special window and in-store displays to celebrate London Collections Men A/W 2016, which took place from 8-11 January. House of Fraser and Matches Fashion also developed displays designed to showcase the best of British menswear.

Sipsmith’s gin experience

A range of forgotten cocktails will be available to sample at the pop-up

Gin brand Sipsmith has partnered with London’s Ham Yard Hotel to create a pop-up inspired by the drinks of yesteryear. Swan on a Hot Gin Roof will be located on the building’s hidden terrace and will open from 26 January to 14 February. Woollen blankets will be available for visitors to keep them warm, while a menu of drinks created in the 16th century through to the 1920s will be on offer.

Sonos Studios charity experiences

Sonos Studios is hosting the Secret 7

Sonos Studios in east London has teamed up with charity initiative Secret 7" to host a series of experiences in the lead up to the fifth installment of the event. The workshops will focus on making sleeves for records, with participants able to submit their creations for the chance to feature in the Secret 7’’ exhibition in April.

Marriott at the NBA

The partnership will be amplified on social media using the hashtag #AroundTheWorld

As part of its sponsorship of the National Basketball Association (NBA) Global Games, Marriott Rewards launched a branded bus in London for ‘two days of fun’. The vehicle was kitted out with a basketball hoop, with celebrities, including footballer Didier Drogba, making appearances.

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