Transport app Uber teamed up with Christmas tree supplier Pines and Needles last week, to help busy people who had yet to purchase a Christmas tree. The UK-wide UberTrees initiative was available to users of the app across various towns and cities in the UK. They could request a special ‘trees’ option, and if successful, a five-foot high Nordman Fir would be delivered to their door for £10.
High-end fashion brand Burberry launched an interactive marketing campaign earlier this week, which lets consumers personalise the famous Curve screen in London’s Piccadilly Circus. Through using a microsite smartphone users can choose their favourite Burberry scarf and monogram their initials on the accessory. Once broadcast on the screen, they can then move their mobile device in the direction they wish the scarf to fly, with the screen responding to their movement.
Samsung displayed what it claimed was the world’s first piano made solely from tablet computers in London’s Spitalfields Market last week. Showcased by classically trained musician and celebrity presenter Myleene Klass, the piano was made from the brand’s new Galaxy Tab S2, and was designed to promote the new product. Passers-by could have a go on the digital keyboard, and were invited to play their favourite Christmas song.
To celebrate the premiere of the new Star Wars film this week, Tesco hosted a range of themed activities last weekend (12-13 December). Fans were able to get involved in the Star Wars adventure at 268 stores across the UK, including themed treasure hunts, mask making, colouring-in activities and Lego building.
In the latest in the confectionery brand’s Christmas activity, Cadbury stopped of in Woolwich with its advent calendar truck on Monday (14 December), and brought a white Christmas with it. Faux snow created a white canvas over General Gordon Square, while the space was also lit with festoon lighting and included snowmen, fir trees and sleds.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.