Top five experiential stories this week

Coca-Cola's Christmas truck, Starbucks' Red Cup installation and Aero's bubble experience feature in Event's most read stories this week.

The brand generated excitement around the tour on Twitter, only revealing the locations after 500 retweets of its post
The brand generated excitement around the tour on Twitter, only revealing the locations after 500 retweets of its post

Coca-Cola’s Christmas truck tour

The big reveal of Coca-Cola’s Christmas truck tour dates was our most read story over the past seven days. The branded festive truck will be visiting 46 locations across the UK from 20 November – 23 December, with the general public able to have their photo taken in front of the truck and enjoy a complimentary beverage.

Kevin Jackson’s new venture

Kevin Jackson announced his resignation from George P Johnson in May

The news that industry stalwart Kevin Jackson has launched his own events agency, The Experience Is The Marketing was another popular read this week. The former vice president, EMEA at George P Johnson, officially launched his new consultancy on Monday (2 November) – it aims to provide marketing and business support to clients looking to grow their business. Discover five things you need to know about his new agency here.

Starbucks’ Red Cup installation

The installation can be found at King's Cross station until 6 November

Coffee chain Starbucks’ created a four-meter high scented installation of its festive Red Cups at Kings Cross Station this week, to celebrate the return of its seasonal drinks carriers. The creation was designed to smell like Starbucks’ gingerbread latte, with tweets containing the hashtag #RedCups lighting up the display.

Aero’s bubble challenge

Shoppers are challenged to grab as many gold discs as they can within 30 seconds

Nestlé brand Aero invited shoppers at Westfield Stratford to step inside its Aero Mousse Bubble last week, for the chance to win a spa break for two. The game-show inspired experience was developed to celebrate the launch of Aero’s Mousse chocolate bar. Participants had 30 seconds to try and grab as many gold discs as possible, as they floated around the bubble, in a bid to get the winning ticket.

Jo Malone’s Regent Street light installation

The lights, which are being sponsored by Jo Malone London, promise an immersive experience

An immersive light art installation coined Timeless Elegance will be revealed when Regent Street turns on its Christmas lights later this month, in partnership with sponsor Jo Malone. The installation will include tailored video animations, projections, and lights in constant transformation.

More: IPM: Coca-Cola adheres to sampling guidelines like most responsible brands

Starbucks launches 'theatre for coffee' in London

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