Top five experiential stories of the week

Cadbury, Haribo and Veuve Clicquot all feature in our most read stories of the week with their experiential Halloween activities.

One hundred winners will receive the resurrected chocolate bar
One hundred winners will receive the resurrected chocolate bar

Cadbury’s chocolate bar resurrection

The news that Cadbury was inviting members of the public to vote for the brand to bring back either its Marble or Fuse chocolate bar was the most read experiential story this week. Voting closes at noon today (31 October), with 100 lucky winners randomly selected to receive the bar voted most popular.

Haribo opens ‘trick or treat’ door

Haribo's door installation will travel to two other destinations

Travellers through London’s Victoria train station were encouraged to knock on Haribo’s ‘treat or treat’ door this week, for a sweet treat from the brand’s Halloween range. The 3.5 metre structure resembled an old castle, while bats and pumpkins decorated the scene.

Coca-Cola’s RWC activity

The Coca-Cola London Eye has changed its colours for the RWC final (@rugbyworldcup)

In the run up to the Rugby World Cup (RWC) final, Coca-Cola has been engaging with fans by lighting up The London Eye to reflect the colours of the two remaining teams, and locating a ‘smile vending machine’ at King's Cross station on Monday (26 October). Those who smiled at the machine received a free can of Coca-Cola or Coca-Cola Zero, while five winners received a ball used in one of the RWC matches.

Veuve Clicquot’s Halloween exhibition

The immersive exhibition will be held at old Central Saint Martins building, The College

Champagne brand Veuve Clicquot hosted its first-ever Widow Series exhibition on Thursday (29 October) – a new annual Halloween-inspired event at The College, a space once occupied by Central Saint Martins. The activity celebrates Madame Clicquot, the widow credited with developed her husband’s business.

The space comprised a series of spookily-themed rooms, including The Witchery, which featured a large tree installation, shadows and eerie sound effects.

The North Face’s Himalayan explorers

Retail brand The North Face sent two teams of Himalayan explorers out onto the streets of London last week, with passers-by encouraged to get a #SpotTheExplorer snap of them and post it on social media. Those that did were entered into a prize draw to win a trip to Yosemite National Park in California.  

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