Top five experiential stories of the week

McCain, Disney and Star Wars, and Shaun the Sheep all feature in the most read experiential stories of the week.

Guests at McCain's Sunday Best event will get to experience a unique Christmas Day themed feast
Guests at McCain's Sunday Best event will get to experience a unique Christmas Day themed feast

McCain’s roast potato experience

Plans by chip brand McCain to host an immersive roast potato pop-up experience got the most attention this week. Coined Sunday Best, the experience will open on 23 October on London’s Maddox Street, with guests invited on a journey through the senses, with a unique Christmas Day themed feast.

Disney announced Star Wars’ Death Star Trench Run

The installation will be located under Southwark bridge (

Disney revealed plans to re-create the Death Star Trench Run from its Star Wars films to mark the launch of its Rise Against the Empire play set. The 'run' took place on 1 and 2 October, and comprised a 15-metre long 3D artwork installation that featured sound effects of ships, laser fire and droids.

Shaun the Sheep in Covent Garden

An exhibition of 120 five-foot Shaun the Sheep sculptures in Covent Garden was also a popular story this week. The London and Bristol art trail culminated in The Great Sheep Round-Up display. The sculptures are to be auctioned off for charity, by Tim Wonnacott, on 8 October. 

Nestlé Cereals’ levitating illusionist

Sean Alexander appeared to hover above the station's main concourse

Illusionist Sean Alexander staged a stunt for Nestlé Cereals at London’s Waterloo station this week, as part of its #CerealLift campaign. He was seated, apparently in mid-air, holding a bowl of cereal, while a sampling station was positioned adjacent to the stunt.

Lyle’s selfie-service café

Guests will be able to pay for their breakfast with a smiling selfie

Lyle’s Golden Syrup is to launch a pop-up café on 6 October, where guests can pay for their breakfast with selfies. It will be located on London’s Bedford Street for three days, and will be offering up porridge or pancakes topped with its famous syrup.

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