Top five experiential stories of the week

Heineken and James Bond film Spectre, Carlsberg and Topshop feature in our top five most read stories of the past week.

The 'Spyfie' images will be sent to guests' phones to share on social media
The 'Spyfie' images will be sent to guests' phones to share on social media

Heineken’s James Bond selfie from space

The news that Heineken is to host an exclusive screening of the new James Bond film Spectre, where guests can have their selfie taken from space, made it to the top spot as our most read story. The brand has teamed up with Urthecast to offer the ‘Spyfie’ experience, with the images sent to attendees mobile phones so that they can share them on social media.

Rugby World Cup ball Cardiff stunt

The Gilbert ball was installed last night (17 September) (@cardiffcouncil)

In celebration of the Rugby World Cup launch (18 September), the City of Cardiff Council worked with bespoke props company Wild Creations to devise an installation which appeared to show a giant rugby ball crashing into the walls of Cardiff Castle.

Carlsberg to create historic pop-up bar

The pop-up will kick off a series of consumer activations for the brand

Carlsberg’s celebrated its Belgian craft beer brand, Grimbergen this week (24-25 September) at a historic pop-up located in The Vaults beneath London’s Waterloo station. Visitors were taken back to the 12th century Belgian, with the venue designed in the style of the Benelux Grimbergen Abbey, where the drink was first brewed. Guests were offered a complimentary beer on arrival, they were able to listen to music from vintage band The Retrosettes and rock ‘n’ roll four-piece High Jives, and given a goody bag to take home.

Topshop in fashion partnership with Pinterest

Consumers can create their own Pinterest Palette via the Topshop website (@pinterestUK)

Fashion retailer Topshop has partnered with Pinterest on a colour-focused campaign, called Pinterest Pallettes. It has been inspired by each of the four spring/summer 2016 fashion weeks, and works by scanning the content of user’s Pinterest boards to identify the dominant colour, enabling consumers to create their own personalised colour palettes via the Topshop website.

Radio X partners with O2

DJ Chris Moyles (right) will front the Road Trip

Formerly XFM, newly rebranded radio station Radio X has teamed up with O2 on a series of live music events throughout November and December. The Radio X Road Trip aims to celebrate the new national presence for the station, with experiences including ticket offers through its Priority scheme for the special concerts.

More: Exclusive: O2 targets students with pop-up pub

Heineken signs three-year contract with Van Gogh Museum

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