Top five experiential stories of the week

O2, Warner Bros' Pan experience and Ebay's Thames birthday cake stunt all made it into the top five most read stories this week.

The concert took place last Wednesday (9 September) at The O2
The concert took place last Wednesday (9 September) at The O2

O2’s Wear The Rose concert

Our ‘in pictures’ story on O2’s Wear The Rose Live concert with Take That took the top spot as our most read story of the past week. The event, which took place last Wednesday (9 September), was designed to celebrate rugby and send off the England Rugby team in style, in the lead up to the Rugby World Cup, which kicked off yesterday (18 September). O2’s Wear the Rose projection on its The O2 venue was another of our most read stories this week.

Ebay’s Thames cake stunt

In celebration of its 20th anniversary, Ebay sailed a two-tiered birthday cake down the River Thames. The giant construction reached six metres in height, and came complete with 20 candles.

The London Kitchen and Tobacco Dock logo dispute

The London Kitchen and Tobacco Dock in dispute over logo (iStock)

Many of you were also keen to read about caterer The London Kitchen’s claims that the logo used by recently launched Tobacco Dock Food represented an alleged copyright infringement. Tobacco Dock rebutted the claims.

My Event World – Sam Moqbel, Cheil UK

Sam Moqbel is the business leader, brand activation amd partnerships at Cheil UK

Our career-focused feature on Sam Moqbel, business leader, brand activation and partnerships at Cheil UK, was also a popular article over the past seven days. Moqbel spoke to Event about his passion for delivering experiences that have an effect on people and dislike of poor planning.

Warner Bros immersive Pan experience

Fans will be able to experience Neverland in Leicester Square Gardens for one day (

To celebrate the launch of its new film Pan, Warner Bros is transforming London’s Leicester Square into a real-life version of Neverland, where fans will be able to experience the film’s fictional world. The activation takes place today (20 September).

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