Top five experiential stories of the week

The Power Rangers, Diet Coke and J.W.Anderson, and Virgin Atlantic all feature in the most popular stories over the last seven days.

Two Mighty Morphin Power Rangers took to the sky for the annual event
Two Mighty Morphin Power Rangers took to the sky for the annual event

Power Rangers balloon appearance

Saban’s Power Rangers brand has been appearing in balloon form as part of this week’s Bristol International Balloon Fiesta. Two Mighty Morphin Power Rangers took to the sky for the annual event, with a special Power Rangers picnic held for VIP guests.

Virgin Atlantic and Delta venue opening

NY-LON at The O2

The news that a Virgin Atlantic and Delta Air Lines venue has opened at The O2 in London was one of the most read stories of the week. NY-LON is a 557sqm space, which is built around a bespoke bar, designed to replicate an aircraft engine. It will be available for corporate entertainment, social events and parties.

Gett partners Cadbury during #tubestrike

Sharing bags of Twirl Bites will be available to order via the app (Cadbury/Gett)

In a bid to sooth some of the pain for commuters caught up in tube strike chaos, transport app Gett teamed up with Cadbury to offer Londoners free chocolate treats on Thursday (6 August). The company promised to deliver a sharing bag of Cadbury Twirl Bites to users’ homes or offices, within designated areas of the capital, within 10 minutes.

Diet Coke and J.W.Anderson

Our picture story about Diet Coke unveiling its J.W.Anderson bottle at a party in Shoreditch also made it in the most read list. The special bottle, launched in collaboration with the designer, saw 200 VIP guests attend the Village Underground, which featured a chandelier made entirely from the bottles hanging from the ceiling. 

Three creates cinema for the departed

The Watercress Woman of Pinnock Bridge was among the ghosts in attendance

Capitalising on the trend for outdoor cinemas, telecoms company Three decided to create an experience for a different kind of customer – ghosts. It set up its cinema for the departed last Friday at the UK’s most haunted village – Pluckley in Kent, with medium Pauline Mason appointed to try and summon the guests. The stunt was devised to promote Three’s new horror-themed short film #makeitright.

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