Top five experiential stories of the week

The announcement of the Event Awards 2015 shortlist, an article on how to get into experiential marketing, and Uber's ice cream delivery service are among the most-read stories this week.

Event received more than 300 entries for the 23 categories for this year's Event Awards
Event received more than 300 entries for the 23 categories for this year's Event Awards

Event Awards shortlist revealed

The shortlist for this year’s Event Awards was recently announced, ahead of the ceremony on 14 October, to be held at the Eventim Apollo. There were a total of 23 categories to enter this year, with 15 of those new.

Google Digital Garage opens

A picture story of the opening of The Digital Garage by Google made it into the top five most-read stories in the past week. The co-working space is located at the Library of Birmingham, and is for use by businesses.

How to get into experiential marketing

Careers advice: How to get into experiential marketing and events

Three agency directors – from ID Experiential, The Persuaders and Sledge - shared their top tips for landing a dream job in the brand experience marketing and events sector.

Uber ice cream

The news that Uber was to deliver ice creams got a lot of people excited, and the chance to view pictures of the cool experience was also very popular. Our gallery of pics revealed people across the UK posing happily with their Wall’s ice cream, requested through Uber’s transport app.  

The ArcelorMittal Orbit to become Helter Skelter

The slide is due to open in 2016

News that iconic London 2012 sculpture the ArcelorMittal Orbit could become the world’s longest and tallest helter-skelter slide was understandably quite popular. A planning application has been submitted, and the Queen Elizabeth Olympic Park hopes the slide will be open in 2016.

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