Top five experiential stories of the week

Magnum's Pleasure Store opening, Harry Potter and Time Out all feature in our most read experiential stories this week, making them all something you need to know about.

Magnum's Pleasure Store concept was the most read story this week (image:
Magnum's Pleasure Store concept was the most read story this week (image:

Magnum’s Covent Garden opening

This week’s most read story was about the opening of ice cream brand Magnum’s Pleasure Store in Covent Garden, London last week (1 July). The concept, which allows Pleasure Makers to dip each individual ice cream into chocolate, will remain there until 30 August.

Harry Potter and NBC Universal

The 3D Harry Potter art installation in London made it to number two in the most read list. To celebrate the one year anniversary of NBC Universal Parks & Resorts’ Harry Potter Diagon Alley attraction in Orlando, Florida, graffiti artists Max ‘n’ Joe were commissioned by experiential agency Tribe Marketing to design the piece.

Pimm’s Teapot bar

Pimms' travelling teapot bar has been located at Wimbledon for the duration of the Championships. It features white picket fences and faux grass, as well as screens beaming the action from the courts.

Time Out’s mega market

The market will take on a similar form to Time Out Mercado de Ribeira (

Another popular story was media brand Time Out's announcement about plans to open a ‘mega market’. Taking inspiration from its Portuguese installation Time Out Mercado de Ribeira, the location of the market is being kept under wraps, but we do know it will be opening in 2017.

Etsy's 'pup-up' shop

Doggie designs by Pup Up Handmade will be available at the 'pup-up' shop (image:

Online retailer Etsy is to set up a pop-up shop with a difference. Its ‘pup-up’ shop for dog lovers is to open for one day only, on 18 July. Located within West Elm’s Tottenham Court Road Store, it will feature dog-themed creations from four Etsy sellers.

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