Magnum’s Covent Garden opening
This week’s most read story was about the opening of ice cream brand Magnum’s Pleasure Store in Covent Garden, London last week (1 July). The concept, which allows Pleasure Makers to dip each individual ice cream into chocolate, will remain there until 30 August.
Harry Potter and NBC Universal
The 3D Harry Potter art installation in London made it to number two in the most read list. To celebrate the one year anniversary of NBC Universal Parks & Resorts’ Harry Potter Diagon Alley attraction in Orlando, Florida, graffiti artists Max ‘n’ Joe were commissioned by experiential agency Tribe Marketing to design the piece.
Pimm’s Teapot bar
Pimms' travelling teapot bar has been located at Wimbledon for the duration of the Championships. It features white picket fences and faux grass, as well as screens beaming the action from the courts.
Time Out’s mega market
Another popular story was media brand Time Out's announcement about plans to open a ‘mega market’. Taking inspiration from its Portuguese installation Time Out Mercado de Ribeira, the location of the market is being kept under wraps, but we do know it will be opening in 2017.
Etsy's 'pup-up' shop
Online retailer Etsy is to set up a pop-up shop with a difference. Its ‘pup-up’ shop for dog lovers is to open for one day only, on 18 July. Located within West Elm’s Tottenham Court Road Store, it will feature dog-themed creations from four Etsy sellers.
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