Top five experiential stories of the week

From a dead dinosaur and Lipton Ice Tea's waterslide to event salaries, here are the top five brand experience stories you need to know about this week.

Top five experiential stories of the week: National Geographic and Lipton Ice Tea
Top five experiential stories of the week: National Geographic and Lipton Ice Tea

1. Leading the most-read stories of the week since Monday (1 June) is National Geographic's dead 30-foot-long Tyrannosaurus Rex, which was towed through London to promote the channel's new programme, T. Rex AutopsyThe dinosaur was laid out and strapped to a flatbed truck, partially covered by blood-soaked sheets. The Event team couldn't resist writing five things that were towed in the name of PR, ranging from a giant yellow pepper to a hippo in The Thames.

2. UK event co-ordinator salaries lag behind the rest of world, according to new research released this week. The average salary of an event co-ordinator in the UK is £19,860. Perhaps we should all move to Italy as the average salary there is £30,143. See how the UK fares in comparison to the rest of the world here. Earlier this year, Event conducted a salary survey on experiential jobs.

3. Lipton Ice Tea's giant waterslide event captured your attention, too. The brand's Ride & Slide event will arrive near King's Cross station in London on 19 June, and run from 7.30am until 7.30pm. The Daybreakers campaign aims to reposition the ice tea as a brand to be consumed by young people throughout the year, rather than just on holiday.

4. Virgin Atlantic and Delta Air Lines are to open a new bar at The O2 at the end of July. The NY-LON Lounge Bar, inspired by both brands’ New York to London routes, will encapsulate the hospitality offered on a long-haul flight.

5. In people news, eventprof Jane Baker has left experiential agency FreemanXP for 2Heads as commercial director of its UK head office. Baker has previously worked for CWT Meetings & Events and George P Johnson2Heads currently works with the likes of Disney, Airbus Group and Bombardier.

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