The most popular story this week was news that Hyundai Motor UK had launched a 'fan dome' experience in King's Cross, London. It is expected to host 45,000 guests across 45 games of Euro 2016, as part of its sponsorship of the football tournament. The Hyundai FanDome, produced by agency Produce UK, will give fans the opportunity to experience football through a world-first live reactive 360-degree audio-visual experience.
The launch of Event's full downloadable Brand Experience Report containing insights and analysis on the key issues affecting the experiential industry was the second most read story this week.
Compiled in association with research home Vivid Interface, the report contains features on the challenging agency landscape, the next set of creative game changers and of course the agency league table.
BMW Group's Future Exhibition "Iconic Impulses" is being showcased at the London Camden Roundhouse from the 18-26 June. The event, in celebration of BMW’s 100th anniversary, aims to highlight the company’s views on the future of mobility, impacting not only the automotive industry but also everyday lives.
Ben & Jerry's fans across London are being given the chance to win free ice-cream deliveries this month as part of its new partnership with Deliveroo. The ice-cream brand has teamed up with Deliveroo to trial ice-cream delivery services in London and Dublin and has launched a competition to raise awareness among Londoners on social media.
British Airways, Bulmers, Freshbe and Strongbow were among some of the brands activating at the annual Isle of Wight Festival, which took place from the 9-12 June in Newport. British Airways organised a secret 'event' for music lovers, with its 'Access All Areas' activation, giving festival goers a glimpse into the hidden world of British Airways by throwing an exclusive two-night-only, backstage party inspired by the destinations the airline flies to from Gatwick.
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