Top five experiential activations in the US

As it's election day in America, Event lists five of the best experiential brand activations that have taken place in the US.

NBC News' Virtual Democracy Plaza
NBC News' Virtual Democracy Plaza

NBC News' political-themed VR experience

On 21 September, American television channel NBC News recreated a virtual reality (VR) version of the Rockefeller Center Plaza and hosted a programme of debates, Q&A sessions and political comedy events. Named the Virtual Democracy Plaze, the experience included a custom avatar of TV presenter Al Roker, who discussed his favourite moments of the presidential race, as well as answering any questions from viewers. People with VR headsets could tune in globally to experience the event and learn about American citizenship and political history. The VR programme hosted the first presidential debate on 26 September, and gave viewers the opportunity to watch the debate while interacting with other people around the world.

HBO's Game of Thrones exhibition in New York

Ahead of the popular TV show's sixth season, HBO commissioned five Game of Thrones inspired artworks, which were exhibited at the Angel Orensanz Center in New York. The artworks were based on the show's previous series. Contributing artists included illustrator Marcos Chin, David Torres and Davey Detai from LA's Cyrcle, street artist Tristan Eaton, Pop Chart Lab and sculptor Jeff Nishinaka. 

King unveils multi-sensory orchard in New York

Candy Crush creators King Digital Entertainment opened a multi-sensory urban orchard in New York on 22 September. The experience aimed to celebrate the launch of Farm Heroes Super Saga, the latest instalment in the Farm Heroes franchise. Guests were invited inside the apple-shaped Super Cropsie dome, which used multi-sensory and interactive elements to bring the game's characters life. The purpose-built venue stood at 17 feet and 10 inches and was 41 feet in diameter. 

Airbus Group's experience centre in Washington DC

In May this year, Airbus Group, the largest international purchaser of US aerospace products in the aerospace industry, unveiled its experience centre in Washington, DC. The aim of the centre was to showcase Airbus products and illustrate the ways in which the brand is working to shape the future of aerospace in the commercial, defense and space industries. A range of cutting edge technologies were used to provide a virtual tour of the Airbus and its presence within the United States economy, as well as its manufacturing. 

Sennheiser's Soundscape Showroom

Audio brand Sennheiser launched it 'Soundscape Showroom' last month in New York's Westfield World Trade Center. The showroom worked as an immersive listening experience and aimed to inspire a spirit of exploration within guests. The brand's latest audio products were also on display. The experience included several themed zones, which displayed products such as the electrostatic reference headphone system HE 1, the PXC 550 travel headphones and the HD 1 wireless headphones. As well as the Soundscape Showroom, the audio brand staged a series of HE 1 listening experiences in selected stores across the USA and Canada. 

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