Toothpaste in two-pronged sample drive

Field marketer MHP has launched a sampling campaign for Schwarzkoph & Henkel toothpaste brand Theramed.

Field marketer MHP has launched a sampling campaign for Schwarzkoph & Henkel toothpaste brand Theramed. The drive will deploy separate teams for Theramed’s two products: 2 in 1 and Perfect. The 2 in 1 campaign will target 18-30 year-olds while Perfect is chasing 24-44 year-olds. The activity will take place across the UK and finish in August. People will be handed samples of the brand as well as product information and a special offer. MHP managing director Sharon Richey said: “Organ- ising hit squads to target the two markets ensures accuracy. We are confident that this campaign will produce good results for Theramed.”

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