A programme of music, food, art and crafts is planned from 12-6pm to raise awareness of the impact a pair of shoes can have on a child’s life.
Those attending barefoot during Happy Hour from 6-7pm will be treated to free coffee, burritos, flowers and other treats while enjoying live music by Matthew and The Atlas. The event will culminate with a barefoot walk towards The London Eye.
The Toms brand was founded on the premise that with every pair of shoes someone purchases, a pair of new shoes will be given to a child in need.The One Day Without Shoes campaign came about as a way to highlight the need for shoes around the world.
Toms’ founder and chief shoe giver Blake Mycoskie said: "This movement is about raising awareness and asking people to do something – anything – without shoes. We are so eager to see the world’s participation this year. So, do what you normally do – just without shoes and help start the conversation."
The campaign’s website and a new app will feature regular updates, an event tool kit, and the ability to share photos.
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