Toms picks Southbank Centre for barefoot event

A day of barefoot activities will take place at London's Southbank Centre on Monday 10 April as part of shoe brand Toms' latest campaign.

Toms picks Southbank Centre for barefoot event
Toms picks Southbank Centre for barefoot event

A programme of music, food, art and crafts is planned from 12-6pm to raise awareness of the impact a pair of shoes can have on a child’s life.  

Those attending barefoot during Happy Hour from 6-7pm will be treated to free coffee, burritos, flowers and other treats while enjoying live music by Matthew and The Atlas. The event will culminate with a barefoot walk towards The London Eye.

The Toms brand was founded on the premise that with every pair of shoes someone purchases, a pair of new shoes will be given to a child in need.

The One Day Without Shoes campaign came about as a way to highlight the need for shoes around the world.
 
Toms’ founder and chief shoe giver Blake Mycoskie said: "This movement is about raising awareness and asking people to do something – anything – without shoes. We are so eager to see the world’s participation this year. So, do what you normally do – just without shoes and help start the conversation."
 
The campaign’s website and a new app will feature regular updates, an event tool kit, and the ability to share photos.

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