Toffifee launches shopping centre activation

Caramel candy brand Toffifee is hosting a number of sampling campaigns for the first time at Intu shopping centres nationwide.

Toffifee: sampling in shopping centres
Toffifee: sampling in shopping centres

As part of the activation, shoppers will be greeted by a giant Toffifee squirrel statue and families will be offered a free special four piece trial pack. They will also be given the opportunity to play a 'Match the Pair' game on a giant prize wall with a chance to win more Toffifee prizes.

The sampling is taking place at a number of Intu shopping centres, including Metrocentre from 18-20 November, Trafford Centre from 25-27 November and Intu Lakeside from 1-3 December. 

The activity is part of a wider £5m campaign which saw the Storck-owned brand launch a new ad in September with the 'There's so much in Toffifee' tag line whilst showcasing its key ingredients of caramel, hazelnut, nut spread and chocolate. 
Intu Lakeside recently hosted a Hovis sampling activation, while a number of Intu shopping centres staged a DC superheroes event over the summer. 

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