As part of the activation, shoppers will be greeted by a giant Toffifee squirrel statue and families will be offered a free special four piece trial pack. They will also be given the opportunity to play a 'Match the Pair' game on a giant prize wall with a chance to win more Toffifee prizes.
The sampling is taking place at a number of Intu shopping centres, including Metrocentre from 18-20 November, Trafford Centre from 25-27 November and Intu Lakeside from 1-3 December.
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