Tiger Beer to sponsor cult Asian filmfest

Tiger Beer is to roll out a sampling campaign alongside the Tartan Asia Extreme Festival of cult films.

The headline sponsorship deal and sampling campaign will form part of the lager brand's £1m integrated marketing campaign for 2005, which includes the launch of 'The Tigers' awards to celebrate Asian film in the UK.

Josh Robinson, managing director of The Works London, which will be working with Tiger, said: "Events will have an underground, discover-the-Tiger type vibe."

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