The first Toy Fair at Excel attracted 16,000 visitors, according to figures from show organiser the British Toy and Hobby Association. The event ran from 27-31 January.
The show occupied 30,000sqm of exhibition space and attracted visitors from 58 countries. It was opened with a ceremony featuring the Warwick Girls Marching Band.
'We were very pleased with the Excel Toy Fair,' said a spokesman for Tiger Electronics. 'We've taken a record amount of orders and have already booked for next year.'
A spokeswoman for toy manufacturer Elf said: 'This is our 24th Toy Fair and Excel gives the toy trade a modern image in a venue it deserves.'