Threepipe creates family festival for The Football League

Agency Threepipe's dedicated sports division has designed a festival to help get families interested in the Beautiful Game.

The Football League calls on Threepipe for family football festival
The Football League calls on Threepipe for family football festival

Running from October until December, the festival will see 47 matches played across the country specifically geared towards mothers and families.

The aim is to do away with the impression that football is an intimidating environment and show how inclusive matches can be.

Each club taking part will announce specific activities at their designated fixture with family themed entertainment before, during and after each game.

David Malkinson, head of marketing at The Football League said: "Football is a sport that appeals to the whole family and League clubs have experienced bumper family attendances in recent seasons.

"League football is extremely accessible, offers good value for money and provides a place where families can enjoy each other’s company as well as the action on the pitch.

"I encourage families to go along to their local game and enjoy some football together-time."

The festival, supported by organisation Netmums, is part of a wider campaign strategy from Threepipe to drive more new fans to games.

The firm is also driving national, regional and online coverage of the Football League’s competitions and community initiatives.

They previously worked with The Football League in August last year, to help launch the league’s iPhone App.

Pieter Graham, from Threepipe Sport, praised the ambition of the latest campaign.

He said: "The scheme is really exciting for football, showing changing attitudes and how football provides entertainment and a day-out for the whole family in the same way that more traditional activities have done.

"It will build on the already increasing numbers of families and kids attending Football League games every weekend."

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