Three promises experiential zones in return as Snowbombing partner

Broadwick Live, the organiser of Snowbombing, has confirmed telecoms brand Three as the Austria-based festival's technology and communications partner for 2016.

Three will create experiential zones at the festival (Andrew Whitton/Fanatic)
Three will create experiential zones at the festival (Andrew Whitton/Fanatic)

It will be the second year that Three takes to the slopes with snow sports-loving revellers. The brand will host a number of branded experiential areas across the festival, and will also sponsor the Snowbombing Forest Parties, which are held on the penultimate and final nights.

Three will use the live platform to promote its service that allows customers to use their phones abroad with no extra costs in 18 destinations, including Austria.

Snowbombing is taking place at Mayrhofen, Austria, on 4-9 April. Acts confirmed to play include Bastille, The Prodigy, Fatboy Slim and Groove Armada.

Pippa Whybourne, lead communications manager at Three, said: "We’re incredibly excited to once again be working with Broadwick Live and integrate our network across the Snowbombing site. The festival is completely unique and always puts customer experience first, something we also take very seriously at Three.

"We hope our experiential areas are just as popular as last year and that festival goers enjoy the freedom of using their phone, just as they would at home, to document their very own festival experience."

Gareth Cooper, festival director, added: "After the successful collaboration in 2015 we’re delighted to continue the partnership for the second year running. Three is a great alignment for our brand and offering customers the chance to use their phones abroad at no extra cost not only maximizes engagement with our audiences but enhances our customer experience."

Check out Three’s activity at Snowboming 2015 here.

More: TRO creates Lucozade brand experience at Austrian Snowbombing festival

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.

Follow @dollydeighton 

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs