Three experiential events to watch this week

Watch out for brand experiences from Jaguar and Evian at Wimbledon, plus a London-wide Cancer Research activation and a Jessie J gig to kick off a new collaboration between Marriott International and Universal Music Group.

Evian at Wimbledon and a Jessie J concert are among the top experiential events to watch this week
Evian at Wimbledon and a Jessie J concert are among the top experiential events to watch this week

Wimbledon Championships

Expect a raft of activations taking place next week in celebration of Wimbledon. Evian has already revealed it will host an online content series in its Live Young suite at Wimbledon with tennis star Maria Sharapova featuring in the first show on Monday (29 June).

The water brand has also been giving away tickets to the tournament from its London pop-up shop at Piccadilly Circus Underground station.

As the officlal car of the All England Tennis Club (AELTC) for this year's tournament, Jaguar will be announcing its experiential activity on Monday (29 June). Watch this space.

Cancer Research

On Monday (29 June) Cancer Research will unveil a series of art installations throughout London to raise the profile of its involvement in the Francis Crick Institute, a biomedical research and innovation centre due to open in the capital in 2016. The charity has been working with Drive, which will oversee the logistics, artist liaison and overall production of the project.

Marriott and Universal Music Group

(Jessie J)

Marriott International has teamed up with Universal Music Group (UMG) to launch a new marketing partnership that will see Marriott’s hotel guests across five continents enjoy exclusive music experiences. To mark the launch, the two brands will be staging an exclusive concert from Jessie J at the St Pancras Renaissance hotel in London on Tuesday (30 June).

More: Top five most-read experiential stories of the week

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