Three experiential events to watch this week

Chivas Regal at London Cocktail Week, Erdinger at Oktoberfest Leeds and Perrier-Jou√ęt at National Champagne Week feature in our list of events to watch out for next week.

Chivas: Blending experience at LCW
Chivas: Blending experience at LCW

Chivas Regal at The Blend 

Pernod-Ricard-owned Scotch whisky brand Chivas Regal is launching a dedicated whisky bar alongside sessions focused on the art of blending. Chivas Regal at The Blend will debut during London Cocktail Week. It will offer visitors the opportunity to delve into the world of whisky. During an hour-long session they will taste grain whisky and single malts from The Highlands, Lowlands, Speyside and Islay, before being tutored in the craftsmanship of a master blender, and making their own unique whisky to take home and enjoy.

Where Old Truman Brewery

When Dates from 3 October 

Erdinger at Oktoberfest Leeds

Germany's largest festival tradition, Oktoberfest, will be making its way to Yorkshire, enabling visitors to experience a taste of authentic Bavaria for one weekend this October. The festival has partnered with German beer brand Erdinger, which will be served in branded Oktoberfest Leeds steins, with a range of German wine and soft drinks also on offer.

Where The Tetley site

When 6-9 October

Perrier-Jouët at National Champagne Week 

Perrier-Jouët will be hosting an 'Enchanted Tree' afternoon tea experience at this year's National Champagne Week, similar to its L'Eden concept that was launched for the London Design Festival earlier this month. Guests will be able to pluck a Champagne flute from their very own enchanted tree and taste Champagnes paired with creations by guest pasty chef Romi Verstappen. 

Where Blenheim Palace, Woodstock, Oxfordshire, OX20 1PP

When 1-7 Ocotober

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Have your say

Only registered users may comment. Sign in now or register for free.

Follow us

Latest Event Jobs