Three experiential events to watch this week

Birra Moretti's Gran Tour, Hellmann's Mediterranean Retreat and Lovebox feature in our roundup of experiential events to watch out for in the coming week.

Birra Moretti's Gran Tour comes to London on 15 July
Birra Moretti's Gran Tour comes to London on 15 July

Birra Moretti Gran Tour (15-19 July)

Italian beer brand Birra Moretti is to bring its Gran Tour to London next week. Following a VIP opening on Wednesday 15 July, the pop-up food and drink festival, which will be hosted at London Space Studios in Hackney, will stay in the capital until Sunday, before heading to Leeds Town Hall later this month.

The tour aims to celebrate the best of Italian culture, with guests given the chance to experience authentic cuisine, served by street vendors, and take part in Italian cookery masterclasses.

Hellmann’s Mediterranean Retreat (15 July)

Londoners will be able to learn about all about the benefits of adopting a Mediterranean diet at a special Hellmann’s with Olive Oil Mediterranean Retreat, launching on Wednesday 15 July. The Unilever brand has also linked up with Chef José Pizarro to host live recipe demonstrations on the art of the Mediterranean lunch. 

In Your Dreams at Lovebox (17-18 July)

Music and arts festival Lovebox kicks off on Friday in London with a range of activity taking place over the two days.

Experiential beauty brand In Your Dreams will be on-hand in the VIP area with a team of illustrators and make-up artists to deck out festival-goers in sequins, gold leaf, gems, bindis and glitter. The Salon Collective, Ping And Flash Daddy Photo will also be adding to the party.

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