Three experiential events to watch next week

Yamaha's music sessions, Swiss International Airlines' snowball 'flight' and Bacardi's immersive platform .'No Commission' are on Event's list of events to watch next week.

Yamaha's music sessions will launch on 8 December
Yamaha's music sessions will launch on 8 December

Yamaha to host music sessions at flagship store

Yamaha Music London, Yamaha's flagship retail store in Europe, is treating its customers to late night live music sessions to celebrate the Christmas season. The #Sohohoho sessions will see onsite Yamaha experts and pro musicians offering advice to guests while they enjoy performances. Featured artists include international singer/songwriter K-Syran and Kaptain Krunch and the Killer Heels. Yamaha will also display its top ten gift ideas, including its range of musical instruments and new music technology .

When: 8 December

Where: Wardour Street, London

Swiss International Airlines stage a snowball 'flight'


The airline will transform London's Spitalfields Market into a winter wonderland and will challenge guests to a snowball throwing contest. The activation will feature real snow, and invites guests to take part in a festive interactive game involving snowball throwing at a moving billboard. A range of prizes will be up for grabs, ranging from Swiss chocolate to flight vouchers. In addition, interested parties can register online and take part in a a separate contest for a chance to win a one week break to Switzerland, as well as business class flights, four-star accommodation in St Moritz and transport and ski passes for two people. 

When: 7 - 9 December

Where: Spitalfields Market, London

Bacardi's immersive platform 'No Commission' to London

Spirits brand Bacardi, in collaboration with art curators The Dean Collection, will bring an immersive exhibition to London. The exhibition aims to fuse the worlds of visual art and music, as well as support new and established artists.The contemporary art fair has been put on by music producer Swizz Beatz and The Dean Collection, with Bacardi being on hand to shake up the traditional art fair set up and create a cultural experience for visitors. The theme of the event will be 'juxtaposition', and visitors will take part in celebrating the joy in fine art and street art, high culture and street culture.

When: 8-10 December

Where: Southwark, London

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