Three experiential events to watch next week

Sony, Bombay Sapphire and Dom PĂ©rignon feature in our list of brand events to watch out for next week.

Bombay Sapphire: blending cuisine and cocktails
Bombay Sapphire: blending cuisine and cocktails

Sony takes PlayStation VR on tour around the UK

UK gamers will be given the opportunity to demo Sony's PlayStation VR head-mounted display next week in Bristol during ithe 'Future of Play' tour around the UK. Visitors will be able to test-out a number of games alongside software, including Batman: Arkham VR, Farpoint, Resident Evil 7: Biohazard and Drive Club VR. Agency Circle is activating the tour across six UK locations, the most recent took place in Shoreditch, London.

Where Cabot Circus, Bristol

When 20-23 October 

Bombay Sapphire's Grand Journey

Premium gin brand Bombay Sapphire is taking consumers on 'The Grand Journey', an immersive event featuring mixology and cuisine. The experience will take visitors on an immersive tasting tour around the world to experience a fusion of art, cultures and flavour, inspired by the ten vapour-infused botanicals of Bombay Sapphire.

Where The Old Bike Shed, London

When For one week from 18 October 

Dom Pérignon's Transformation experience

Dom Pérignon is steering consumers through a multi-sensory journey to uncover the magic of the champagne brand, with a pop-up exploring sight, sound and taste. The fifteen-minute experience aims to encapsulate the unique history and alchemy behind the creation of Dom Pérignon. The champagne brand will also be partnering with Claridge’s to offer guests the ultimate Dom Pérignon gastronomy experience.

Where South Molton Street, London

When 20-23 October 

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