Three experiential events to watch next week

Fendi, Peroni and Baileys all feature in our roundup of brands with activity planned for next week.

Fendi's Flowerland pop-up will be open for a month at London's Selfridges
Fendi's Flowerland pop-up will be open for a month at London's Selfridges


Fendi has partnered with renowned Japanese flower artist Azuma Makoto for the launch of its Flowerland pop-up in London's Selfridges next week, to celebrate its new Spring Summer 2016 collection. A pre-launch of Fendi’s range of unique products will be on display as well as Makoto’s original flower bouquets on bags and inside bottles, which will be available for guests to purchase.

Where: Selfridges, London

When: 16 May - 19 June 


The pop-up will host mixology classes and private dining experiences

House of Peroni is returning to London next week with a pop-up named Amare l’Italia. Peroni has teamed up with creatives from throughout Italy to offer the most authentic Italian experience. A number of events will take place during the three-week pop-up including mixology classes and private dining experiences. Francesco Mazzei, chef of Mayfair’s Sartoria restaurant will be behind the culinary brilliance of the pop-up serving food inspired by his upbringing in Calabria, southern Italy.

Where: Proud East, London

When: 19 May- 1 July


The pop-up will open at Waterstones' Tottenham Court Road store

Baileys Women’s Prize for Fiction will open its first pop-up, Baileys Prize Book Bar, this week. Guests can read from one of six 2016 shortlisted novel’s whilst sipping on a Baileys cocktail. Writers, including Ali Smith, Eimear McBride, Kate Mosse and Margaret Mountford, will be attending the event throughout the week and readers who purchase one of the six novels will receive either a free Flat White Martini or a Baileys coffee.

Where: Waterstones, Tottenham Court Road

When: 16-20 May

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