Three experiential events to watch next week

Next week will see a number of activations from food and drink brands including Ben & Jerry's, Singha and Patrón.

Last year Ben & Jerry's handed out around one-million free scoops on its annual Free Cone Day
Last year Ben & Jerry's handed out around one-million free scoops on its annual Free Cone Day

Free Cone Day from Ben & Jerry’s

Ice cream and cinema lovers rejoice! Ben & Jerry’s is treating visitors at selected Odeon, Vue and Empire cinemas to free ice cream next Tuesday, as part of its 37th annual Free Cone Day. The participating venues are displayed on an interactive map on the company’s website, with all its flavours available to try in the initiative, such as Phish Food and its latest variety Brownie Batter Core.

When: 12 April

Where: Selected Odeon, Vue and Empire cinemas

Singha to celebrate Thailand’s new year

The event will be inspired by Thailand's famous Songkran Festival (

Thai beer brand Singha has teamed up with pop-up specialists Shuttlecock Inc to mark the country’s new year celebrations at a special event at Carousel London, from 14-15 April. The space will be transformed into an immersive experience inspired by the Songkran water festival - the name for the Thai New Year. It will recreate the sights and sounds of Thailand’s northern capital Chiang Mai, and will feature shops and bars, with street food available to munch on while traditional music will be played by DJs on the night.

When: 14-15 April

Where: Carousel London, 71 Blandford St, London W1U 8AB

Patrón’s launches European live event programme

Art of Patrón is kicking off in London, at which point it will travel to Paris and Munich

Tequila brand Patrón is to launch a series of live events across Europe, starting in London next Thursday (14 April). The Art of Patrón concept will see guests enjoy live music, art and, of course, Patrón-based cocktails. Musical artists on the bill include DJ-singer/songwriter Neneh Cherry and electronic music specialist Darkstar. Events will also take place in Paris and Munich.

When: Thursday 14 April

Where: Village Underground, 54 Holywell Lane, Shoreditch, London EC2A 3PQ

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