Three experiential events to watch next week

As many drinkers fall off the dry January bandwagon, alcohol brands such as Sipsmith and Aperol Spritz kick off their 2016 activity.

The Sipsmith pop-up will be open from 26 January to 14 February
The Sipsmith pop-up will be open from 26 January to 14 February

Sipsmith’s gin experience

Gin brand Sipsmith is to launch its Swan on a Hot Gin Roof pop-up on Tuesday (26 January). Inspired by drinks of yesteryear, there will be a cocktail menu featuring beverages from 16th century recipes right through to the 1920s. The rooftop space will come complete with woollen blankets to keep warm in the winter weather.  

When: From 26 January until 14 February

Where: Ham Yard Hotel, 1 Ham Yard, W1D 7DT

Aperol’s Spritz Social series

Pizza Pilgrims and The Debrief are partnering with Aperol for the events

Alcohol brand Aperol is to host a series of talks at The Hoxton hotels from Thursday (28 January) called Spritz Socials. They aim to educate guests on the need-to-know trends for 2016, and will be targeting the after work crowd, taking place from 6-9pm. The first session will see the brand team up with Pizza Pilgrims to host a hands-on masterclass on the art of creating aperitivo dishes.

When: 28 January

Where: The Hoxton, 81 Great Eastern St, London EC2A 3HU

Thorntons and Bompas & Parr

Thorntons has re-launched its Continental collection with five new flavours

Chocolate-lovers might want to pay a visit to Thorntons’ Westfield Stratford store on Thursday (28 January), where Bompas & Parr will be delivering a taste profiling and sensory pod experience. Customers' tastes will be matched to a chocolate in Thorntons' recently relaunched Continental Collection, which they then received for free. Next week is also the final week you can visit Bompas & Parr’s winter Shard experience.

When: 28 January

Where: Thorntons, Westfield Stratford, Olympic Park, Montfichet Rd, London E20 1EJ

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