Three experiential events to look out for this week

Innocent's Coconut Watering Hole, Travel Supermarket's street food challenge and a host of Cowes Week activations feature in this weekend's round-up of events to watch out for.

The pop-up will be designed in a summery tiki theme with deckchairs and a steel band
The pop-up will be designed in a summery tiki theme with deckchairs and a steel band

Innocent Coconut Watering Hole (11 August)

Drinks brand Innocent will be opening a Coconut Watering Hole for one day on Tuesday (11 August), to celebrate the launch of its new Coconut Water.

Visitors to the pop-up at Boxpark in Shoreditch will be asked to use their phones to order a mocktail, with each drink assigned its own emoji hashtag. Coconut themed beauty treatments will also be available.

Cowes Week activations (8 – 15 August)

The Mahiki venue will feature a VIP area and live DJ entertainment

Kicking off today (8 August), the Aberdeen Asset Management Cowes Week will include activations from a number of partner brands over the course of the British sailing regatta.

Sponsor Volvo will be launching a sailing academy and official sparkling wine sponsor Nyetimber will be parking up The Nyetimber – a re-imagined 1968 Routemaster bus, where visitors can enjoy a drink. Mahiki will also be bringing some exotic island fun to the proceedings with its 450-capacity tiki-themed venue.

Travel Supermarket’s street food challenge (13 August)

Online comparison tool Travel Supermarket is due to hold an International Street Food Challenge on Thursday (13 August) in Shoreditch. Taking place at midday at Canvas One, the activation will see a range of street vendors come together from popular holiday destinations, with visitors asked to vote for their favourite dish.

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