The open-air cinema was built in the shadow of 11th century ruin, St Mary’s Church. The brand brought medium Pauline Mason on board for the stunt, who invited guests from the Other Side to watch a screening of Three’s new spoof horror picture.
Mason said that apparitions in attendance included 18th century highwayman Robert Du Bios, who haunts the nearby Screaming Woods, the Watercress Woman of Pinnock Bridge, the Red Lady, who wanders the grounds of a church yard, and an unknown man in a long robe and hat.
She said: "This is the first time I’ve invited spirits to a cinema that’s been created just for them. The concept might sound silly to some people but it was incredible to feel such a strong energy and presence at the screening.
"I believe there were several spirits in attendance and drawing closer, which we were actually able to monitor using electromagnetic field."
The supernatural screening took place to premiere Three's new #makeitright horror-themed short film featuring the LG G4 smartphone, inspired by The Blair Witch Project
Lianne Norry, director of brand and communications at Three, added: "This short film sees us take a phone review to the next level, to not only showcase the great benefits of the LG G4 on Three but also to entertain and catch the attention of the audience, with something completely fresh and new. For that reason we wanted to premiere it in a weird and wonderful way and what better way to do this than with the world’s first film screening for ghosts and ghouls."
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.