Etihad Airways and Jimmy Choo
As the official airline of New York Fashion Week, Etihad Airways partnered with Jimmy Choo to celebrate the shoe brand's 20th anniversary with an exclusive party and high-profile exhibition.
On the fashion runway, Etihad Airways hosted a VIP lounge with American talent agency WME-IMG and Jimmy Choo at Skylight at Moynihan Station, one of the main venues for the shows. The lounge featured a retrospective of the 20 most iconic Jimmy Choo shoes from the past 20 years and imagery from its anniversary campaign.
Along with the airline's cabin crew, the lounge served as a hub for Etihad Airway's signature hospitality and featured imagery from the brand's uniform campaign. Italian furniture company Poltrona Frau, the airline's exclusive onboard partner for luxury leather upholstery, was featured within the lounge. The display also included armchairs designed by Peter Marino, all featuring the top quality leather for which Poltrona Frau is known worldwide. An Etihad Airways Atelier was located in the main entrance of the Jimmy Choo VIP lounge, where guests were invited to have their initials monogrammed on a luggage tag onsite. Each accessory came with a custom insert highlighting the Etihad Airways' guest experience.
The event included appearances by the models featured in the campaign, as well as a live performance by Mary J. Blige. On the airport runway at JFK International Airport, model Amber Valletta unveiled an Etihad Airways A380 livery with the "NYFW: The Shows" branded logo on the aircraft's engines and door, along with prints by Jimmy Choo, which are prominently displayed on board in "The Lobby" of the aircraft.
The activation is part of Etihad's global agreement with WME-IMG as a long-term partner of the fashion industry, connecting the airline with the fashion capitals of the world.
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