Three of the best brand activations for kids

With the summer holidays now officially underway, Event looks at three of the best brand activations to take the kids to.

The BFG Dream Jar Trail
The BFG Dream Jar Trail

BFG Dream Jar Trail

The childhood dreams and aspirations of 50 celebrities have been transformed into sculptures and put on display in giant dream jars across the capital.

The trail celebrates the launch of Disney's The BFG movie and what would have been its author Roald Dahl's 100th birthday. It has been created by the film's distributor, Entertainment One, in partnership with Visit London and is supported by Unilever.

Children can use Visit London's dedicated map to search-out the jars inspired by the dreams of Steven Spielberg, Game of Thrones' Maisie Williams and HRH The Duchess of Cornwall among others, share their pictures and discover the stories behind each Jar and location.

The trail will remain in place until 31 August, after which the jars will be auctioned off in aid of Save the Children and Roald Dahl's Marvellous Children's Charity.

BeachEast at Queen Elizabeth Olympic Park

The UK's largest urban beach has been given a Brazilian makeover to celebrate Rio 2016 this summer.

London’s answer to Brazil’s famous Copacabana beach will open daily at 10am from 23 July to 4 September. Among the attractions are a kids paddling pool, funfair rides, two beach bars and a host of sporting events and activities.

From 6-21 August the site will become an Official Team GB FanZone, where fans can watch live coverage of the Games on the big screen and cheer their favourite Team GB stars.

There will also be live entertainment, DJs, themed events and competitions to create a Rio carnival atmosphere.

Westfield's 'rain-proof' indoor parks

For those not-so-sunny days families can take shelter in one of Westfield's indoor pop-up parks between 29 July and 4 September, being held in association with Barbados.

The parks at Westfield Stratford City and Westfield London will have artificial grass, plus a zorbing pool, ice cream stalls and calypso music.

A series of special events and activities will be on offer for both children and their parents including rum tastings, domino competitions and flower arranging. Shoppers can even learn how to play road tennis, a sport indigenous to Barbados.

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