Three of the best activations in parks

To celebrate National Parks Week, Event looks at three of the best activations that took place in parks this year.

Deliveroo partnered with Barclaycard British Summer Time at London's Hyde Park
Deliveroo partnered with Barclaycard British Summer Time at London's Hyde Park

Deliveroo creates customer experiences at Barclaycard British Summer Time

Food delivery service Deliveroo partnered with Barclaycard British Summer Time at London's Hyde Park to offer experiential activities for its customers.

As part of a deal with AEG Global Partnerships, there were ticket giveaways for Deliveroo customers, a giant slot machine in the form of a takeaway box which offered prizes and a dining area for customers in the Barclaycard VIP Summer Garden.

The brand operated an exclusive backstage space for artists and performers, allowing them to order their favourite foods from a range of top London restaurants.  

The event ran during July, featuring headline performances from Take That, Massive Attack, Florence and the Machine and Stevie Wonder.

Müllerlight breaks world record for largest exercise ball event

Yoghurt brand Müllerlight set a new record for the largest exercise ball class on 18 July with help from Team GB Olympians and members of the public.

GB Taekwondo Olympic medalist Sarah Stevenson MBE and sports legend Kriss Akabusi MBE led the record-breaking event at the Copper Box Arena in Queen Elizabeth Olympic Park, London.

More than 391 participants joined in the 30 minute class to break the world record and make exercise ball history.

The event celebrated the launch of Müllerlight Goodies' new flavour, coconut yogurt with chocolate covered flakes, and Müller’s partnership with Team GB for Rio 2016.

Müller is an official partner of Team GB for the Rio 2016 Olympic Games, and will be galvanising support on social media using #InTeamGBsCorner.

Vogue Festival at London's Kensington Gardens

The fifth annual Vogue Festival took place on 20-22 May, at a specially-created hub on the East Albert Lawn in London's Kensington Gardens.

Seakers included Gucci creative director Alessandro Michele, Domenico Dolce, Stefano Gabbana, Kim Kardashian West, Alexa Chung and Christopher Kane.

Visitors could also attend a series of Vogue Masterclasses, round-table tutorials with the best in the industry, covering disciplines including writing, editing and photography.

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