TfL partners with ITV to bring Rugby World Cup to commuters

Transport for London (TfL) will broadcast live sporting news across its network throughout the Rugby World Cup, thanks to a new partnership with ITV.

Maggie Alphonsi announced the partnership earlier today (14 September)
Maggie Alphonsi announced the partnership earlier today (14 September)

Live news, results and score updates will be streamed across both the Underground and Docklands Light Railway networks via digital information boards at the entrances of all stations.

The boards will display countdown mess ahead of the tournament’s first match on Friday (18 September).

The partnership, which will generate £160,000 for TfL, was announced today (14 September) at Southwark Underground station by Women’s Rugby World Cup 2014 winner Maggie Alphonsi. The sports star has also been named as part of ITV’s broadcasting line-up.

Graeme Craig, director of commercial development at TfL, said: "We're delighted to team up with ITV to bring the live news and updates from 2015 Rugby World Cup to our customers. This partnership, which taps in to the growing excitement around the tournament, is a great demonstration of how we generate commercial revenue to reinvest in London's transport network."

Niall Sloane, ITV's Director of Sport, added: "This partnership with TfL cements ITV's commitment to rugby, delivering content to fans no matter where they are. Bringing Rugby World Cup scores and news to London Underground's passenger information services provides us with a unique platform to deliver our fan-centric approach to the sport and providing the best possible coverage of the Tournament."

Read five of Event's favourite Rugby World Cup brand activations here.

More: Five times TfL got creative with experiential marketing

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