TfL partners with Fender for event programme

Transport for London (TfL) has enlisted musical instruments brand, Fender to create a one-off guitar as part of its 18-month event programme, Transported by Design.

Musician James Black unveiled the limited edition Stratocaster guitar
Musician James Black unveiled the limited edition Stratocaster guitar

Musician James Black unveiled the limited edition Stratocaster guitar during an event yesterday (30 November). In keeping in line with the partnership's music focus, the instrument was revealed at St. John’s Wood tube station, which is located nearby the famous Abbey Road studios.

The guitar is complete with London's iconic tube map, an engraved neck plate and the TfL logo can be found on the back of the headstock. 

Transported by Design, devised by TfL and London Transport Museum, launched in July, and will continue until early 2017. Both parties are hosting a number of events and exhibitions throughout the period that look at the capital’s transport network and the role it plays in people’s daily lives.

Fifty guitars have been produced, and they are available to order and purchase at the London Transport Museum shop.

Nick Brown, managing director, London Underground said: "Harry Beck's imaginatively simple Tube map design helped revolutionise the way people get around London. That sense of using good design to make people's lives better is still a major part of what we do. It is what we're celebrating in our Transported by Design programme, and it is why this intriguing coming together of two design icons is so timely." 

Graeme Mathieson, European managing director at Fender added: "The Stratocaster and the London Tube map are both iconic symbols of London’s cultural heritage so we are proud to be collaborating with Transport for London in bringing these two design classics together." 

TfL is planning to host a design festival in Regent Street next year, as part of the programme. 

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