Tezenis named as pan-European sponsor of MTV EMA

Viacom International Media Networks has named underwear brand Tezenis as an official pan-European sponsor of the 2015 MTV European Music Awards (EMA).

Tezenis will offer seven winners a VIP experience at the EMA (Tezenis)
Tezenis will offer seven winners a VIP experience at the EMA (Tezenis)

Following a stint in Glasgow last year, the event will be held at the Mediolanum Forum in Milan on 25 October.

Tezenis will see its brand associated across all on-air and online content associated with the awards show from 31 August. It has also been named as the exclusive sponsor of the Best Look Award, which will honour the year’s most stylish pop star.

To further highlight its partnership with MTV, Tezenis will launch a competition offering a VIP experience on the night of the EMA. The #EMAzingTezenisLook campaign will launch on 24 August across the UK, Italy, Spain, Portugal, Germany, Austria and Russia.

One winner from each country will be gifted with a trip to Milan; a hair, make-up and styling makover; a trip down the red carpet; an interview with MTV and VIP seats at the show. The winners will be announced at an exclusive Tezenis in-store event held on 24 October.

Russell Samuel, vice president for Viacom International Media Networks advertising sales and brand solutions, said: The MTV EMA is an unrivalled platform to reach highly engaged and passionate young people. 

"With 300 million social media followers for MTV, and the MTV EMA attracting more than half a billion votes and 389 million social media mentions last year, we are well placed to connect with youth audiences via these unparalleled social media touch points for our clients."

More: In numbers - MTV's EMA at The SSE Hydro

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