Telephone boxes given artistic twist for BT Artbox

A project sponsored by BT has placed artistic replicas of classic telephone boxes around London for charity Childline.

The Great Escape by Simon Le Ruez
The Great Escape by Simon Le Ruez

The 80 telephone boxes are on display at locations in London until 16 July and have been designed by artistic figures inlcuding Ted Baker, Zaha Hadid, Zandra Rhodes, Swarovski and Julien Macdonald.

The campaign is to celebrate the 25th anniversary of the children's charity.

Event agency Logistik Group has sponsored one box, designed by international sculptor Simon Le Ruez.

His creation, The Great Escape, retains the red heritage stamp and has 12 highly polished orbs which he describes as "little curiosities mirroring the urban surroundings and playfully reflecting the viewer in a game of perspectives".

The sponsorship adds to Logistik Group's community work sponsoring the Northern Arts Prize.

Dirk Mischendahl, joint managing director of Logistik Group, said: "We are very proud to be sponsoring Simon and the Northern Art Prize ArtBox and delighted to support such an important cause. Creativity and community engagement have always been, and will continue to be, central to how we do things at Logistik."

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