Telegraph audits show spend

The headline sponsorship for almost 20 events is under threat following a decision by The Daily Telegraph to review its annual marketing strategy, worth £5m.

The newspaper brand currently invests in a host of high profile consumer exhibitions, including the London Boat Show and the Clarion-owned House and Gardens Show and Destinations. Niche events such as The Dinghy Sailing Show, organised by the Royal Yachting Association and scheduled to take place later this month at Alexandra Palace, may also be affected.

The Daily Telegraph has worked with the organiser of the Schroders London Boat Show for the past three years. National Boat Shows marketing director James Gower said: "We're aware its marketing strategy is under review and that there's been a good deal of staff changes. The boat shows in both London and Southampton have just reached the end of their three year agreements with The Daily Telegraph so we will also be reviewing our next move."

Around 17% of a 1,500-strong staff - including marketing personnel - are facing redundancy in order to help fund a £150m investment in new colour press facilities at the newspaper. A spokesperson for the Telegraph Group was unable to confirm which of the company's sponsored events was likely to be affected the worst.

"Our entire sponsorship portfolio is under review, with restructuring in progress across the group. With regard to redundancies, the company is currently in consultation with employees, and that process is due to conclude by mid-May," she said.


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