Between 12pm and 2pm, those who share a photo of Ted’s Ice Cream Cart on Twitter with the hashtag #MooreLikeIt will receive a frozen sweet treat for free.
The retailer is also handing out free goodie bags to customers who purchase a pair of sunglasses from the store.
Today’s activity forms part of Ted Baker’s ‘No Ordinary Thursday’ initiative, which has seen it deliver a series of promotions outside the concept store over recent weeks.
Previously the brand has parked a coffee cart outside the store, which served up complimentary coffee, to promote its collaboration with Everbean Coffee, and delivered a shoe-shining service to draw attention to its footwear range.
More: Can't make it down to the store? You can browse its interior and product offering online thanks to virtual reality (VR) technology by Avenue Imperial.
Uber also offered up free ice cream in July. Users of its service could request that an ice cream be delivered to them within minutes.
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