Ted Baker to activate Twitter-powered vending machine at Vogue event

Vogue's Gold Night Out at Westfield London will see Ted Baker host a live Twitter-powered vending machine, meanwhile House of Fraser and Anya Hindmarch are also set to deliver experiences.

The Vogue Gold Night Out event will take place at Westfield London on 26 November (uk.westfield.com)
The Vogue Gold Night Out event will take place at Westfield London on 26 November (uk.westfield.com)

Those who visit the Ted Baker London store as part of the publication's annual event, which is take place on 26 November, will have the opportunity to win product via the Twitter-powered vending machine, and drinks will be served in store.

House of Fraser has teamed up with YSL to offer shoppers the chance to take part in a cover shoot experience, where they will feature on their very own magazine cover. A number of discounts will also be available in store, as well as complimentary cocktails.

The Anya Hindmarch store will be hosting the eponymously named Anya Hindmarch Sticker Shop, where staff will lead tutorials that teach attendees how to add stickers to their accessories.

Individuals will be able to capture their experiences via the Sticker Shop photo booth located within the store, and a gift will be available with every purchase.

Georg Jensen is hosting jewellery styling sessions at its cart on the ground floor, and passers-by will be encouraged to collect a numbered envelope for a chance to win a gift.

At Jo Malone London purchasing customers will have the chance to add festive messages to the brand’s signature boxes, meanwhile at Italian accessories brand Montegrappa, guests will be able to snack on antipasti and listen to a live DJ as they peruse the contents of the store. 

This year saw Vogue's Fashion Night Out event rebranded to Vogue Loves Regent Street. A range of brands activated at the event in September, including Nike and MaxFactor.

Brands including Coca-Cola, Benefit and Topshop have utilised Twitter-powered machines as part of their activations this year. 

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