CMP Europe launched Technology for Marketing (TFM) last month using the technology it showcased.
The show for marketers and managers, at Olympia on 13-14 February, was promoted using data profiling, outbound telemarketing, Extranet, m-Commerce and WAP.
'These products were invaluable in helping create a high level of interest in the marketing community,' CMP Europe marketing manager Zahoor Ahmed said. 'Technology is part of the marketing process and without it you can't do your job effectively.'
CMP Europe is waiting on the official ABC audit, but initial visitor numbers total 3,400. Next year's event will take place at Wembley from 12-13 February.