Teams get set for Land Rover car challenge

The Land Rover G4 Challenge starts later this month with representatives from 16 countries battling to win the four-week competition.

Participants will show off their multi-sport and off-road driving skills using Land Rover vehicles on a 4,000-mile journey that takes in New York, South Africa, Australia, and the US West Coast. The winner will get a 2003/2004 Range Rover in the colour of their choice.

Land Rover adventure challenges manager Niki Davies said: "Land Rover has a long association with adventure and we want to reinforce that."

Land Rover worked with agencies Prism, P&MM and D3 on the event.


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