TBA takes charge of Wembley unveiling

TBA has been appointed to manage the official unveiling of the new Wembley Stadium. The London-based agency, which has worked closely with the Football Association on many major tournaments, will also produce activity around the FA Cup final.

TBA has been appointed to manage the official unveiling of the new Wembley Stadium. The London-based agency, which has worked closely with the Football Association on many major tournaments, will also produce activity around the FA Cup final.

The official unveiling of the National Stadium on 3 May will be attended by the prime minister, royal family, MPs and other VIPs. TBA will reveal to the media a statue at the front of Wembley. Guests will then be taken on a tour around the venue before gathering for a reception in the Great Hall.

TBA managing director Guy Horner said: “TBA is building a special stage, providing LCD screens and press areas. The host is still to be confirmed, but it will probably be a BBC broadcaster.”

For the FA Cup final on 19 May, TBA will create a live interactive chat-show themed format with feeds of Sky Sports presenter Geoff Stelling interviewing legendary footballers such as Geoff Hurst pitchside.

Horner added: “We are expecting Prince William and 800 guests in the Great Hall for the FA Cup final. The live show will feature interactive quizzes, insight into the match with post-match analysis, and a ‘road to Wembley’ feature.”

TBA’s first contract with the new Wembley saw it create activity around the stadium’s debut game, an England v Italy under-21s match on 24 March.


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